Healthy Craving Translator

An AI product that translates cravings into healthier alternatives — preserving the taste and the emotion, removing the guilt. Conversational AI meets behavioral design across iOS, web, and a reusable design system.

AI Product Design

Case Study

AI Product Design

Case Study

Describe the craving. Get the swap. Keep the joy.

An AI product that translates cravings into healthier alternatives — preserving the taste and the emotion, removing the guilt. Conversational AI meets behavioral design across iOS, web, and a reusable design system. The core question: what if instead of fighting a craving, you just rerouted it?

Client

Coral Travel

Industry

Travel Tech

Duration

4 Weeks

Year

2026

Behavioral Design meets Conversational AI

A full product design process — from problem research through to shipped screens — built around the insight that cravings are emotional, not nutritional. The design system spans iOS, web dashboard, and a reusable AI response component.

01
Problem Discovery

Audited 9 health apps and conducted 14 user interviews to confirm that cravings are emotionally driven — a root cause every existing app ignores in favour of restriction.

02
Solution Design

Designed the Instant Solve flow: a single conversational prompt that returns a healthier alternative engineered to preserve the same sensory and emotional experience, with the reasoning always one tap away.

03
Outcomes & Impact

Shipped mobile, web, and AI response component. Measured 90 days post-launch: +31% healthy swap acceptance, +26% weekly retention, +22 pts NPS, −18% session abandonment.

The Problem

Diet apps treat cravings as the enemy. 84% of cravings are triggered by mood, stress, or social context — not hunger. Apps that ignore emotional context get abandoned within 2 weeks, and 73% of calorie-restriction app users report binge eating within 3 months.

The Solution

“What are you craving today?” is the entire interface. Natural language replaces filters, macros, and menus — and Instant Solve returns a healthier alternative engineered to preserve the same sensory and emotional experience.

Key Design Decisions

  • One screen, one answer — mobile commits to a single hero recipe instead of a results list.

  • Belief through comparison — the desktop layout pairs craving vs. swap so the nutrition delta does the persuading.

  • Transparent AI logic — every suggestion exposes its reasoning: semantic matching, nutrition scoring, and taste-profile alignment.

Success Metrics (90 days post-launch)

  • +31% healthy swap acceptance (vs. 18% baseline)

  • +26% weekly active retention (vs. 19% at launch)

  • +22 pts Net Promoter Score (vs. industry average of 12)

  • −18% session abandonment during swap selection