Coral Travel UX Benchmark

A competitive UX benchmark comparing leading travel booking platforms to identify best practices, usability gaps, and growth opportunities.

Benchmark

UX Research

Benchmark

UX Research

Benchmarking Travel Booking Experiences

This benchmark compares multiple travel booking platforms to evaluate search, booking, filtering, pricing presentation, and overall usability. The research highlights industry patterns and strategic opportunities for improving customer experience and conversion.

Client

Gary Neville

Industry

Personal Branding

Duration

12 Weeks

Year

2025

Competitive UX Benchmark

A strategic comparison of leading travel platforms to identify design patterns, usability strengths, and opportunities for product improvement.


01
Market Research

Selected leading travel platforms and evaluated their booking experience, search capabilities, navigation, pricing, and filtering systems.

02
UX Evaluation

Conducted heuristic reviews, interaction analysis, and feature comparisons to uncover usability patterns and opportunities.

03
Strategic Insights

Synthesized benchmark findings into actionable UX recommendations focused on improving customer experience, conversion, and product strategy.

Objective

Understand how leading travel companies design booking experiences and identify opportunities for differentiation.

Platforms Reviewed

  • Coral Travel

  • ETS Tour

  • Jolly Tur

  • TatilBudur

  • TatilSepeti

Evaluation Areas

  • Homepage

  • Search

  • Filters

  • Hotel Listing

  • Hotel Details

  • Checkout

  • Mobile Experience

  • Accessibility

Key Insights

  • Simpler search experiences outperform feature-heavy interfaces.

  • Clear pricing builds trust.

  • Sticky filters improve usability.

  • Better information hierarchy reduces decision fatigue.

  • Mobile-first experiences drive faster bookings.

Strategic Opportunities

  • AI-assisted hotel recommendations

  • Smarter search filters

  • Personalized booking experiences

  • Improved comparison tools

  • Better pricing transparency

Outcome

The benchmark provides a foundation for future travel product design decisions and demonstrates how UX research can inform business strategy beyond visual interface design.